Category Archives Marketing

I get an inordinate number of questions about what the industry fondly calls “blurbs,” and here I attempt to cover them all with a detailed list of how authors can approach soliciting and choosing, and everything in between. In today’s book marketplace, blurbs still matter to publishers and the industry at large, in part because they’re a bit of a…

I write a lot about the changes happening in book publishing. I tend to cover the rise of self-publishing, new models of publishing, and the ways in which traditional publishing is consolidating and contracting, making itself inaccessible to aspiring authors. So it wasn’t a complete shock, but still surprising nonetheless, to listen to the panelists at last weekend’s BlogHer 2014…

If you have a Facebook fan or professional page URL that looks like this: https://www.facebook.com/pages/warnercoaching/667112713334872 You want to make it shorter and prettier by following these 3 easy steps to turn it into: https://www.facebook.com/warnercoaching     STEP 1. GO TO EDIT PAGE>EDIT SETTINGS.     STEP 2. GO TO PAGE INFO AND LOOK AT FACEBOOK WEB ADDRESS.     STEP…

We’re in the middle of a cultural shift. Have you been paying attention? If you have you’ll know that somewhere between 400,000 and 600,000 books are self-published each year. For some writers this news is discouraging, while others find it inspiring. Regardless of what the numbers say to you, the fact is this: If you’re writing, you need to throw…

Many aspiring authors I work with either don’t like or don’t get marketing. If you’re a writer who likes it, consider yourself lucky. Whether you like it or not, however, the important thing to understand is just how early marketing starts. One of the primary focuses of my coaching is helping authors with their platforms, which I like to describe…

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