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This month I’m a new author all over again with the publication of Green-Light Your Book: How Writers Can Succeed in the New Era of Publishing. I wrote this book to answer the many good questions authors lob my way every day. One of the most consistent pieces of feedback I’m getting is that the book brings an entrepreneurial spirit…

That "authority" and "author" share the same root is a given in publishing circles. To become an author you should have authority in your subject, and those with authority often write books. The trajectory of authorship goes like this: You work to become an expert in a particular topic. You author articles and books. The more you publish, the more…

I write a lot about the changes happening in book publishing. I tend to cover the rise of self-publishing, new models of publishing, and the ways in which traditional publishing is consolidating and contracting, making itself inaccessible to aspiring authors. So it wasn’t a complete shock, but still surprising nonetheless, to listen to the panelists at last weekend’s BlogHer 2014…

If you have a Facebook fan or professional page URL that looks like this: https://www.facebook.com/pages/warnercoaching/667112713334872 You want to make it shorter and prettier by following these 3 easy steps to turn it into: https://www.facebook.com/warnercoaching     STEP 1. GO TO EDIT PAGE>EDIT SETTINGS.     STEP 2. GO TO PAGE INFO AND LOOK AT FACEBOOK WEB ADDRESS.     STEP…

We’re in the middle of a cultural shift. Have you been paying attention? If you have you’ll know that somewhere between 400,000 and 600,000 books are self-published each year. For some writers this news is discouraging, while others find it inspiring. Regardless of what the numbers say to you, the fact is this: If you’re writing, you need to throw…

Many aspiring authors I work with either don’t like or don’t get marketing. If you’re a writer who likes it, consider yourself lucky. Whether you like it or not, however, the important thing to understand is just how early marketing starts. One of the primary focuses of my coaching is helping authors with their platforms, which I like to describe…

Here’s some of what I hear from writers around platform: —“Do I really have to do all of that?” —“It sounds like a fulltime job.” —“What you’re describing sounds great, but it doesn’t pertain to my genre [fiction/memoir/poetry].” —“But so-and-so [Stephen King, Annie Lamott, Isabelle Allende, other famous person of choice] probably didn’t have to do this before they got…

Last year, before I finally wrote What’s Your Book?, all I knew was that I wanted to publish a book someday. I knew I had a book in me, but there were barriers. Time. A big one for me since I had a one-year-old and a full-time job at the time. The messages in my head (in my case remnants…

1. Create a Facebook fan page and ask for likes. It's never too early to create a fan page on Facebook, and you don't have to be well-known. Everyone starts somewhere, so if you've been dragging your heels, do it today. Start building by asking everyone you know to like your page. Yes, it's going to push you out of…

One week from today Kamy Wicoff, founder of SheWrites.com, and I will be launching She Writes Press, an independent publishing company that will serve the members of SheWrites.com and offer an alternative to traditional publishing. So consider this a sneak peek! All the legwork that’s gone into preparing to launch the press has given me an opportunity to research the…

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