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Many aspiring authors I work with either don’t like or don’t get marketing. If you’re a writer who likes it, consider yourself lucky. Whether you like it or not, however, the important thing to understand is just how early marketing starts. One of the primary focuses of my coaching is helping authors with their platforms, which I like to describe…

I'm doing a three-day giveaway of my book, What's Your Book?, on Kindle starting tomorrow, Friday, January 11, through Sunday, January 13. I want each and every one of you to download it and enjoy it, but I also want to write a little bit here about KDP Select and how I'm doing this promo, with the goal that each…

I was a pretty big fan of “American Idol” when Simon Cowell was still a judge. The reason I liked him was the reason a lot of people liked him: He wasn’t afraid to tell it like it is. I like to fancy myself the Simon Cowell of editors, although I’m gentler than he is. One of my favorite pieces…

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