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This month we’ll be covering the third and final part of this three-part series, which to date has covered the Competitive Titles and About the Author components of the book proposal. With these two aspects behind us, we can now turn to “Marketing/Publicity,” arguably the most time-consuming and elusive part of the proposal. Marketing/Publicity, as I’m referring to it throughout…

Last month’s newsletter covered the importance of Competitive Titles in positioning your book. I wrote that there are three marketing-related aspects to your book proposal that you need to understand and execute well if you want to sell your book in today’s publishing climate: 1. Your Competitive Titles section, which is about positioning your book 2. Your About the Author…

I’ve found that lots of aspiring authors are confused by what it means to market themselves. I often see proposals that are lackluster at best in the marketing components; or worse, proposals that claim there are no Competitive Titles (a big no-no). If you want to sell your book in today’s publishing climate, there are three aspects to your proposal…

This Christmas season it seems that everywhere I turn, people are telling me about laying low, reassessing, taking time off, hibernating. It’s true that winter lends itself to this already, and perhaps my own attunement to this message has to do with the imposed sabbatical that’s just around the corner as my partner and I wait for Baby James to…

Like many American families, ours honors the Thanksgiving tradition of going around the table and saying what we’re thankful for each year. This year I have a lot to be grateful for, most especially my amazing partner and stepsons, and my first baby, James, who’s due on Christmas Day. This year, after the Thanksgiving meal was over (and probably because…

There are many deterrents to writing. Every writer knows that. Top Five (off the top of my head) are: (1) Procrastination (ie, everything in my life, including the dishes, comes before my writing); (2) High expectations, leading to paralysis (ie, I don’t want to write a shitty first draft and have some unfounded expectation that my first draft be perfect);…

For an industry that’s in the business of creativity, most publishing houses are actually extremely uncreative. (Caveat: I’m speaking mostly of bigger houses and mostly of nonfiction.) If you want to get your nonfiction work published on a mainstream press, here’s a few insights into how to think like a publisher: •Recognize that there is no such thing as a…

Last month I facilitated a weekend-long writing/publishing workshop in Bellingham, Washington. In workshops I like to gauge the temperature of the crowd to see what concerns and anxieties people have. Our group was 27 strong, so there were a lot of them, but overwhelm and how to juggle new technology/social media was one that stood out. Lots of writers I…

Presents: A Summer Writing Workshop: Practice, Process, Publish July 24 - 25, 2010 at The Chrysalis Inn & Spa General Info: Join Senior Editor and Writing Coach Brooke Warner and Award Winning Writer and Teacher Laura Kalpakian for an intimate and inspiring weekend of workshops, hands-on classes and one-on-one discussion. Take advantage of this intimate opportunity to ask questions and…

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