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This past month I went to back-to-back conferences. One was an entrepreneurial program and the other was Book Expo. At both conferences, I ended up talking and thinking a lot about books. The two conferences exemplified to me two writing extremes: the platform writer and the passion writer. They’re not mutually exclusive. I’d argue that the most successful writers are…

Thank you for submitting your proposal to Seal Press. Unfortunately, your project doesn’t have enough of a hook or angle for me to be able to truly define what you’re doing to my Editorial Board and sales team. I appreciate your story, but I’m afraid it’s a bit too vague and sprawling for us to be able to pursue your…

Dear Warner Coaching readers, I have never before cross-posted with Seal, but I'm doing so because I realized I had a tremendous spike in the number of readers visiting this site over the weekend, which I think has to do with AWP. So here goes, for those of you who are interested in reading: I flew to Denver this weekend…

It’s Easter, so today’s topic has to do with rebirth, renewal, and getting reinspired. It’s timely, too. I have a handful of new clients who have reached out in the past couple weeks looking for a shot in the arm, and I have plenty of other long-timers who have hit a slump and are looking for ways to liven things…

Last Friday I did a teleseminar with Linda Joy Myers, President of the National Association of Memoir Writers. If you're writing memoir, you need to check out this website and become a member. She's doing amazing work, and there's so many great resources for writers. The audio starts about ten seconds in, so hang in there! This is a discussion…

I had a fun and inspiring coaching call last week where one of my clients envisioned her proposal being well-received by publishers. We dreamed into the reality of what it would feel like to have multiple offers. We actually felt the joy and celebration of going through that experience. And it was delicious. After I hung up I got to…

This has been an interesting couple weeks in publishing! The iPad is all the rage and it’s not even out yet. MacMillan became a publishing hero by standing up to Amazon, first insisting that it carry its e-books for $15 instead of $9.99 and then for refusing to back down after Amazon stopped carrying MacMillon’s books. Apparently the CEO even…

Yesterday in my yoga class, the teacher, Jason, noted that he could feel the expectation in the room. And there a lot of extra grunting and pushing. A lot of sighing. A lot of people trying to do their very best poses. He reminded us that our practice was not about yesterday’s class. And because the class faces a mirrored…

From time to time one of my readers will ask me to write about a particular topic, which I love (so go ahead and request away!) This writer's request was about how to start a writers’ group. Unless you know some writers you respect enough to want to get together with on a regular basis, or you get invited to…

Because there was so much to cover in the self-publishing breakdown for my September newsletter, I wanted to take this month to follow up with Part 2: self-promotion, publicity, and marketing your book. The fact is that publicity and marketing isn’t going to look so different whether you’re a self-published author or an author with a book deal. Nowadays EVERYONE…

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